40 cases que são apostas para o Cannes Lions
A Leo Burnett divulga lista do Cannes Predictions, pelo 24° ano, com os 40 cases que são apostas para o Cannes Lions 2011. Na seleção, dois trabalhos brasileiros receberam destaque.
O “República Popular do Corinthians”, criada para o centenário do time pela F/Nazca S&S para a Nike está listado. O outro é o “O maior abraço do mundo”, contra violência sexual a crianças e adolescentes criada pela Monumenta, para o Conselho Nacional do Sesi.
No ano passado, o Brasil não teve nenhuma peça de destaque no ranking do Predictions. Porém, 2010 foi o período de maior participação brasileira na história do Festival. Foram 57 leões mais o título de agência do ano conquistado pela Almap.
Confira a lista completa:
Heineken “The Entrance” – Wieden + Kennedy, Amsterdam, Netherlands
Target “Kaleidoscopic Fashion Spectacular” – Mother, New York, USA
T-Mobile “Welcome Back” – Saatchi & Saatchi, London, UK
Ikea “Cats” – Mother, London, UK
Carlton Draught “Slo Mo” – Clemenger BBDO, Melbourne, Australia
Diesel “A Brief History” – Santo, London, UK
World Wildlife Foundation “Save as WWF” – Jung von Matt, Hamburg, Germany
Nike – Football “Write the Future” – Wieden + Kennedy, Amsterdam, Netherlands
Gatorade “Replay – Season 2+3” – TBWAChiatDay, Los Angeles, USA
Volkswagen – Passat “The Force” – Deutsch, Los Angeles, USA
Sony PlayStation – DC Universe “Mr. Lee” – Leo Burnett, Madrid, Spain
FedEx “Exchange Student” – BBDO, New York, USA
Shangri-La Hotels “It’s In Our Nature” – Ogilvy & Mather, Hong Kong, China
Tipp-Ex “A Hunter Shoots a Bear” – Buzzman, Paris, France
Google Creative Lab / Arcade Fire “The Wilderness Downtown” – Chris Milk & @radical.media, USA
Coca-Cola – Burn Energy Drink “Ride” – Publicis Mojo, Sydney, Australia
Nike – Basketball “The Film Room” – RGA, New York, USA
Leo Burnett India “The Gandhi Font” – Leo Burnett, Mumbai, India
Berghs School “Don’t Tell Ashton” – Berghs School, Stockholm, Sweden
Innovative Thunder “Pay With a Tweet” – RGA, New York, USA
Old Spice “Response Campaign” – Wieden + Kennedy, Portland, USA
Puma “After Hours Athlete” – Droga5, New York, USA
Diageo – Bundaberg Rum “Favourable Lie” – Leo Burnett, Sydney, Australia
New Zealand Lotto “Lucky Dog” – DDB, Auckland, New Zealand
Domestic Violence Hotline “Mercy Street” – Y&R, New York, USA
Carinho de Verdade “The World’s Biggest Hug” – Monumenta, Brasilia, Brazil
Overturn Prop 8 “Devin & Glenn” – Saatchi & Saatchi, New York, USA
Logitech Revue With Google TV “Ivan Cobenk” – Goodby Silverstein & Partners, San Francisco, USA
Allstate “Teen Driver” / “GPS” / “Douglas Fir” – Leo Burnett, Chicago, USA
Bolthouse Farms “Baby Carrots” – Crispin Porter + Bogusky, Boulder, USA
BGH Air Conditioners “Big Noses” – Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina
4th Amendment Wear “Metallic Ink Undertones” – 4th Amendment Wear, Boulder, USA
Nike “Republica Popular do Corinthians” – F/Nazca Saatchi & Saatchi, Sao Paulo, Brazil
IBM “Watson” – Ogilvy & Mather, New York, USA
Google – Chrome Browser “Chrome Speed Tests” – BBH & Google Creative Labs, New York, USA
Volkswagen – Fun Theory “Speed Camera Lottery” – DDB, Stockholm, Sweden
Drive Dry “They’d Love To Meet You” – Fox P2, Capetown, South Africa
Johnny Cash – American IV “The Johnny Cash Project” – Chris Milk & @radical.media, USA
Chrysler – Chrysler 200 “Born In Fire” – Wieden + Kennedy, Portland, USA
Bing / Jay-Z “Decode Jay-Z With Bing” – Droga5, New York, USA
A apresentação dos cases acontecerá na segunda-feira, 13, na sede da ESPM (São Paulo) para 300 convidados, profissionais de agências e anunciantes. A promoção é da Leo Burnett Tailor Made, jornal propmark e O Estado de S.Paulo – representante oficial do Cannes Lions no País.
Com informações do Cannes Predictions.
